Creation of the first Mizuno store in Europe
The G4 Torino architecture firm chose the TotaLook by Emilceramica collection for the creation of the first Mizuno single-brand store in Europe, situated in the heart of Turin.
The designers devised the Mizuno store by enhancing iconic elements of Japanese culture, such as wood, and contrasting them with more modern urban effects, such as the preservation of pre-existing concrete elements. The TotaLook by Emilceramica collection, chosen for the store’s floor covering using R12 non-slip 120x120 cm tiles, perfectly fits into this context. The resin effect, in its Antracite colour, evokes a contemporary urban environment. The concrete colour of the tiles made it possible to accentuate the project’s minimalist design. The collection used also perfectly complies with hygiene regulations thanks to its easily washable material.