A new shopping experience

The wood and stone of Provenza's Alter and Ego collections conquer the Pittarello store in Vienna

Architect Annalisa Ruzzon selected Provenza's Alter and Ego collections for the redevelopment of this Pittarello outlet store in Vienna, Austria. The Alter and Ego collections express their full potential when combined together: the wood effect combined with the stone effect give any setting a modern, refined industrial style.
For this shoe store, the choice of porcelain stoneware, and in particular the Provenza collections, made it possible to achieve a space with a high aesthetic impact without neglecting quality and technical performance, which are essential in retail spaces.

Discover the collections used

The two collections, in 20x120 cm sizes, covered the entire 2300 m² area. The perfect combination of the nuances of the two collections, Noce for Alter and Grigio for Ego, has emphasised their versatility and the warm, welcoming charm that suits contemporary style.

Read the interview